18 05 2007

Shopping habits of the EF students. 

                 We interviewed  several students from a typical EF class. The survey was composed of 14 questions split in 4 different topics. First, we asked general questions to introduce the subject, then, there were questions about shopping habits, shopping in
Auckland and finally brands and advertisement. We collected answers from 7 students who come from different countries.
 

        The purpose of this questionnaire is to find out interesting information about shopping habits of students from different countries. 

Results 

  General information 

All of them enjoy going shopping. However, the frequency fluctuates from twice a month to almost everyday. It is also noticeable that girls are more enthusiastic and tend to go shopping more often than men. 

   Shopping Habits 

Most of the interviewees prefer going shopping with friends. We noticed that the mains factors when buying an article are quality as well as price and that the huge majority of the students compare prices in different shops before buying what they are looking for. Also, we found out that the men from
Saudi Arabia look less concerned about budget than the other students.
 

  Shopping in
Auckland
 

A considerable number of students do not have a favourite shopping place in
New Zealand. Moreover, they generally do shopping more often in their own country than in
Auckland; although, most of them like the shopping facilities here.
 

  Brands and advertisement 

Apart from the Saudi Arabian men, the interviewees are neither brand conscious, nor brand loyal. Also, half of them are easily affected by advertisements. Furthermore, they consider TV and magazines as the most effective way of advertising.
 

 

Comments 

 We can clearly notice a sharp difference in the shopping habits between the Saudi Arabian and the rest of the World. This could be explained by cultural differences, that are particularly strong between them and the others students. It is also remarkable that there is an important diversity in the answer about the perception of advertisement, that is due to personality more than gender or nationality. 

 

Acknowledgement 

We want to thanks all the students who kindly answered to our questionnaire: Sary, Som, Emilia, Manami, Aya, Akil and Saeed.We also thanks the teacher Gesa who allowed us to interviewed her students during class time.We also thanks our teacher Siva because it is the best teacher and also, because we want to get a good report. 


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